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Every story starts with an idea. The Crew Clothing idea was simple: to create timeless clothes inspired by the British coast.
Crew Clothing Company was founded by professional skier, Alastair Parker-Swift over 25 years’ ago. When he wasn’t competing for England, Alastair ran a successful windsurfing school in Salcombe. It was here that Crew was born.
Alastair’s first collection consisted of the rugby shirt, detailed with the iconic ‘93 patch. He took it from Salcombe, to Cowes Week, to the King’s Road in London. Over 80 stores later and the rest is history.
Channelling the spirit of the south coast, the crossed oars are a mark of timeless British style; a stamp of approval that makes the customer feel special. The quality they’ve come to expect of Crew is as important as the memories they’ve made wearing it. It’s about trust and the shared belief that clothes should be about so much more than ‘just clothes’
