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National Autistic Society’s Autism Hour

Freeport Braintree will be supporting this year’s National Autistic Society’s Autism Hour during 10am to 11am on the 6th to 13th October.

For autistic people, the world can seem full of too much information. As such, we’re working with our brand partners at Freeport Braintree to participate in Autism Hour by taking a few simple steps for 1 hour that could lead to a more autism-friendly world. As such, our stores will be turning down their music and dimming their lights a little (where possible) between 10am - 11am during the 6th to 13th October. The campaign aims to challenge the myths, misconceptions and stereotypes that contribute to 79% of autistic people feeling socially isolated and 64% of autistic people avoiding going to the shops. We hope you’ll understand why these changes are being made, and support us in helping people with autism feel more welcome.

This campaign is about raising awareness, and if you’d like to find out more, we’d recommend you visit the National Autistic Society Website.